THE EFFECT OF STORE ENVIRONMENT, AVAILABILITY OF MONEY AND TIME, HEDONIC CONSUMPTION TENDENCY ON EMOTIONAL STATES AND ITS IMPACT
And the last result show Emotional States had a significant effect towards Impulse Buying Behaviour. However, Availability of Time had not a significant effect towards Impulse Buying Behaviour. Furthermore, Store Environment, Availability of Money, Hedonic Consumption Tendency had a significant effect towards Impulse Buying Behaviour. The findings of this study show Store Environment and Availability of Money had a significant effect towards Emotional States, while Availability of Time and Hedonic Consumption Tendency had not a significant effect towards Emotional States. The data were analyzed using Path Analysis. The sample of this study was 119 respondents. Populations in this study is the visitor at Loka Supermarket Malang City Point.
The sampling technique is simple random sampling. The objective of this study is to analyze and explain the effect of some situational factors toward emotional states and impulse buying behaviour.